Vyra Privacy Policy

Vyra LLC ("Vyra," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect information in connection with the Vyra.Pro website, our communications, and our services.

1. Scope

This Privacy Policy applies to information collected through:

• the Vyra.Pro website;
• forms, scheduling pages, and account-connection features made available through our website or services;
• email, phone, and other communications that originate through our website or service workflows; and
• connected-account features and integrations offered through our services, including Google account, Google Ads, Meta business, and Meta advertising connection features where applicable.

This Privacy Policy does not apply to information processed solely under a separate written agreement that contains different privacy or data-processing terms.

2. Information We Collect

We may collect the following categories of information:

A. Contact and Identity Information

Information you provide directly, such as:

• name;
• email address;
• phone number;
• company or business name;
• job title;
• billing or contact details; and
• other identifying or contact information you choose to provide.

B. Business and Service Information

Information you provide in connection with inquiries, onboarding, or services, such as:

• services offered;
• service areas or markets;
• business goals;
• advertising setup;
• account preferences;
• operational needs;
• onboarding information; and
• other information relevant to evaluating, configuring, or providing services.

C. Google Account and Google Ads Information

If you choose to connect a Google account or Google Ads account to Vyra, we may collect and process information made available through the permissions you grant, including:

• Google Ads account identifiers;
• accessible customer account information;
• account connection status;
• manager-linking or account-linking status;
• tokens or authorization credentials needed to establish and maintain the authorized connection; and
• related metadata necessary to support the connection and requested service functionality.

We use this information only to provide, maintain, and support the features and services you request. We do not use Google user data for unrelated advertising purposes.

D. Technical, Usage, and Device Information

We may automatically collect certain technical information when you use our website or services, such as:

• IP address;
• browser type and version;
• device type;
• operating system;
• referring URLs;
• pages visited;
• timestamps;
• log data;
• approximate location derived from IP address; and
• other diagnostic, usage, and performance information.

E. Communications Information

If you contact us, we may keep records of:

• emails;
• form submissions;
• scheduling requests;
• call records or voicemail records where applicable;
• support requests; and
• other communications and related metadata.

3. Meta Platform Data Policy (Vyra)

Vyra processes Meta Platform Data solely to provide user-initiated functionality and in accordance with Meta Platform Terms.

A. Data Collection and Use

Vyra only requests and processes Meta Platform Data necessary to:

• authenticate users;
• allow users to connect their Meta business accounts;
• enable selection and management of advertising accounts; and
• provide advertising reporting and analytics.

Meta Platform Data processed may include:

• Meta user identifiers required for authentication;
• Meta business account IDs;
• Meta advertising account IDs;
• user-selected business asset references;
• access tokens required for authorized API communication; and
• advertising account data required to provide requested features.

Vyra does not request or store unnecessary personal profile content such as posts, messages, photos, or unrelated personal information.

B. Data Minimization

Vyra limits collection, storage, processing, and disclosure of Meta Platform Data to the minimum necessary.

• Only permissions required for active features are requested;
• only essential identifiers, tokens, and account data are stored; and
• data is not used for unrelated purposes.

Meta Platform Data is not sold, shared for resale, used for advertising enrichment, or used for any secondary purpose outside the user-requested service.

C. Access, Security, and Service Providers

Access to Meta Platform Data is restricted to authorized systems required to operate the service.

Vyra uses reasonable safeguards, including access controls and secure storage.

Vyra may use service providers (such as hosting and infrastructure providers) to operate the service. These providers may process Meta Platform Data only on behalf of Vyra and only for the purposes described in this policy.

D. Retention, Revocation, and Deletion

• Meta Platform Data is retained only as long as necessary to provide the service;
• users may revoke Vyra's access at any time through Meta or within Vyra;
• upon revocation, Vyra stops accessing Meta Platform Data.

Users may request deletion of their Meta Platform Data by contacting:

ceo@mattinglymedia.com

Users should include the email address associated with their Vyra account and the Meta business or ad account they want deleted, if known.

Upon verified request, Vyra deletes associated Meta Platform Data within 30 days of verification, unless retention is required by law.

E. Public Authority Requests

Vyra maintains an internal process to document requests from public authorities for Meta Platform Data.

For each request, Vyra records:

• date received;
• requesting authority;
• legal basis provided, if any;
• data requested;
• affected account, if applicable;
• decision, approved, denied, or limited;
• legal reasoning for the decision;
• data disclosed, if any;
• personnel involved in handling the request; and
• final outcome.

Vyra evaluates each request and discloses only the specific data elements required to satisfy the scope of the request. Requests that are overbroad are limited to the minimum necessary data.

F. Compliance

Vyra ensures that all Meta Platform Data is used only as described above and in accordance with Meta Platform Terms.

This Meta Platform Data Policy is publicly available through Vyra's Privacy Policy page and is intended to supplement Vyra's general Privacy Policy.

4. How We Use Information

We may use the information we collect to:

• respond to inquiries;
• communicate with you;
• schedule calls, demos, consultations, or onboarding steps;
• provide, operate, maintain, and support our services;
• configure account connections and requested features;
• maintain account and business records;
• monitor performance and usage;
• troubleshoot technical issues;
• prevent fraud, abuse, misuse, and security incidents;
• improve our website, workflows, and service delivery;
• comply with legal obligations; and
• enforce agreements and protect our rights.

5. Cookies and Similar Technologies

We and our service providers may use cookies, local storage, server logs, pixels, and similar technologies to:

• operate the website;
• maintain security;
• remember preferences;
• monitor performance; and
• improve functionality and user experience.

If we add optional analytics, advertising, or similar technologies in the future, we may update this Privacy Policy and any required notices accordingly.

6. How We Share Information

We do not sell personal information for money.

We may share information:

• with service providers and vendors that support our website, infrastructure, communications, scheduling, hosting, analytics, security, and related operations;
• with professional advisors such as lawyers, accountants, insurers, auditors, and consultants;
• with regulators, courts, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, property, users, or the public;
• in connection with a merger, acquisition, financing, restructuring, reorganization, or sale of assets; and
• with affiliates or entities under common control where reasonably necessary for business operations consistent with this Privacy Policy.

We do not sell Google user data.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• respond to inquiries;
• maintain business and operational records;
• provide requested services;
• maintain authorized account connections;
• comply with legal, regulatory, tax, or accounting obligations;
• resolve disputes; and
• enforce agreements.

Retention periods vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet and no method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Legal Bases for Processing

Depending on the context and your jurisdiction, we may process information:

• to take steps at your request before entering into a business relationship;
• to perform a contract or anticipated business relationship;
• for our legitimate interests, including operating, securing, and improving our website and services;
• to comply with legal obligations; and
• with your consent, where consent is required by law.

10. Your Rights and Choices

Depending on your jurisdiction, you may have the right to request:

• access to certain personal information;
• correction of inaccurate information;
• deletion of certain information;
• restriction of certain processing;
• objection to certain processing;
• portability of certain information; and
• withdrawal of consent where processing is based on consent.

To make a privacy request, contact us at ceo@mattinglymedia.com. We may need to verify your identity before processing a request. Applicable law may allow or require us to decline or limit certain requests.

11. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website.

If you believe a child under 13 has provided personal information to us, contact us and we will take appropriate steps to address the issue.

12. International Data Transfers

Vyra is based in the United States. Information may be stored, processed, and transferred in the United States and in other jurisdictions where we or our service providers operate. Data protection laws in those jurisdictions may differ from the laws in your location.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time by posting a revised version on this page. The updated version becomes effective when posted unless a later effective date is stated.

14. Contact

If you have questions or requests regarding this Privacy Policy, contact:

Vyra LLC
Email: ceo@mattinglymedia.com